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Home > Headlines > News > Jeep Sets the Desert Ablaze: Unveiling Four Electrifying Concept 4x4s at the Easter Jeep Safari
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Jeep Sets the Desert Ablaze: Unveiling Four Electrifying Concept 4x4s at the Easter Jeep Safari

March 28 2024,

Jeep Sets the Desert Ablaze: Unveiling Four Electrifying Concept 4x4s at the Easter Jeep Safari

The Easter Jeep Safari in Moab, Utah, stands as the zenith for aficionados of the emblematic 4x4 brand, offering a week of devotion to Jeep's legendary prowess. This year, Jeep strides into the desert with a quartet of pioneering, visually striking, and adeptly designed concept vehicles that promise to quicken pulses.


This storied event, now in its 58th year, magnetizes over 20,000 Jeep loyalists eager to navigate the demanding and scenic trails of Utah's desert. Bill Peffer, the senior vice president and head of Jeep brand North America, reflects on the gathering as the ideal backdrop for unveiling new Jeep concepts, noting, "the range of people drawn to the most capable Wrangler ever is as diverse as the event itself."


The showcase is led by the striking Jeep Wrangler Low Down concept, a tribute to the beloved Lower 40 concept. This powerhouse fits 42-inch BFGoodrich Krawler tires beneath its bespoke high-clearance carbon fender flares, powered by a formidable 475-horsepower 6.4-liter V8 engine, all the while maintaining the classic Rubicon 392 suspension. Its Poison Apple Red exterior and race-ready aesthetic modifications set it apart.


The Wrangler 4xe Willys Dispatcher concept marries retro allure with modern innovation. Echoing the design of post-war civilian Jeeps with its vintage "steelies" and embossed WILLYS hood, it brings the future to the fore with the advanced 4xe plug-in hybrid system. The mix of distressed saddle leather and houndstooth fabric inside epitomizes elegance.


Jeep also reinvents its midsize pickup with the Gladiator Rubicon High Top concept, elevating it into a peerless exploration vehicle. It boasts concept JPP flat fenders, towering 40-inch BFGoodrich tires, and robust Dana 60 axles, balanced with the versatility of a 3.6L Pentastar V6 engine for everyday utility.


The Grand Wagoneer-based Vacationeer concept redefines luxury off-roading, integrating the advanced 510-horsepower Hurricane Twin Turbo engine with classic design elements, such as bodyside woodgrain graphics. The addition of the custom RedTail Overland Skyloft and Kiel James Patrick's distinctive New England-themed interior design rounds off this masterpiece.


Mike Koval Jr, North America senior vice president of Mopar service, parts, and customer care, shares the team's excitement for the 58th annual Easter Jeep Safari, eager to reveal the latest concept vehicles equipped with custom, rigorously tested parts and accessories designed for the ultimate trail performance.

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